Felix Chamorro, recognized by Forbes in 2021 as one of the 100  most influential and creative Mexicans and a leading wine Influencer, is the founder of FuCo Wine. His company is celebrated for its commitment to full consciousness in importing and distributing select products, emphasizing sustainability, diversity, and respect for nature.

ROOTS showcases Felix’s expertise and dedication, offering an impressive selection that reflects quality, heritage, and mindfulness. Each product is not just exceptional in taste but also narrates a story of meticulous care and a deep respect for the broader world, embodying Felix’ philosophy and passion.