I do, Dr Janice Wang MW.

She is a world-renowned sensory scientist and an Associate Professor (Lektor) at Københavns Universitet. Dr Janice Wang MW holds degrees from Caltech and MIT as well as a Doctorate from the University of Oxford and has lived in Denmark since 2018, working first at Aarhus University before Copenhagen. She entered the MW programme in 2021 and completed it in the fewest years she theoretically possibly could, becoming the only MW in Denmark in 2025 having passed all her tasting and theory examinations on her first attempt. Janice is also an experienced wine judge and an accomplished blind wine taster, having won several blind tasting competitions including the 2022 and 2025 Danish blind tasting championships.

See more on her website or Linkedin.

Just let us know and payments for any cases that have not been shipped yet will be refunded to the original payment method. If you prefer, your subscription can also be cancelled after the next case is shipped.

The crux of it is – I’m busy and you’re busy.

I am an academic at heart and I wish to reach out to as many interested people as possible and share what I know. Delivering tastings and masterclasses is great, but only a few dozen people can attend a class. If you don’t live in a big city or have small children, you might not find the time to attend.

Alternatively, I could just speak and write – no wine, just words. That’s fine, but many people already do that and it’s not the same: wine is to be experienced and that is a key component for me as a sensory scientist and where I can give you something others cannot.

Tasting wines at home, in your own time, be it a Tuesday evening or a Saturday afternoon, gives you the flexibility you need. It’s not quite the same as doing it live, in the same room, but I will do my best to guide you along with every wine as I taste it weeks before you do.

Lastly, a subscription approach offers predictability and allows everybody here at Roots helping me do their job, while keeping the price you pay reasonable by not unnecessarily inflating the costs.

In short – no. Or, depending on where you draw the line, some might be.

I don’t limit myself in what wines I like or find interesting, so the cases will include a wide variety of wines made in all possible ways. Both light reds and bold reds. Both fresh whites and rich whites. Sparkling wines, fortified wines as well as the occasional sweet or orange wine.

These will be good and interesting wines that have something to say, wines I want to tell you about and I think you should know about.

Probably not. Even in the unlikely case you could find all of them, you would struggle to buy them at a lower price. Because of the subscription model we can plan ahead, purchase the correct number of bottles in large volume and thus keep our prices reasonable. 

The value proposition is simple:

• you receive wine at around the retail price, but don’t get to (or, indeed, have to) choose it
• in lieu of choice, you receive exclusive video and written content prepared by a top expert that enhances your understanding and enjoyment of each wine, makes you a better wine consumer and teaches you about the wine world at large

Roots provides all the logistics support and business framework for this to function. Janice selects all of the wines and decides on all of the content.

Wines will be sourced from all over the place, both from around the world and from many different Danish importers.

A MW is a wine expert with wide-ranging expertise, who has passed the famously gruelling theoretical and tasting exams as well as contributed original research – both are necessary to become a member of the Institute of Masters of wine. Since its establishment in 1953 just over 500 individuals have passed the rigorous process and became MWs, an average of around 7 per year! More people have been to space than have become Masters of Wine, even though the IMW had an eight-year head start on Gagarin. Read more on the IMW’s website. 

Beyond cases of wine she will curate, you will receive:

• exclusive access to accompanying video and written materials created by Dr Janice Wang MW
• monthly interactive webinars with Dr Janice Wang MW where you can get your wine questions answered
• early notification of live events organised by Roots and Dr Janice Wang MW

Yes, you can collect your wines in Copenhagen. If you are signed up for delivery but will not be home during the expected delivery window you can request to instead pick up your wines with a one-week notice.

The subscription was launched on 22 August 2025, the day I became a MW.

The first deliveries will go out by early November 2025.

Simply – the more cases you opt for, the more different wines you will receive, and more frequently. If you opt for 8 cases a year you get everything those with the 6 case subscription get, as well as 24 additional different bottles.

In principle yes, but with some wines produced in smaller volumes that might not be possible. Regardless, all cases will be of equivalent value and quality.

Yes. Each case has 12 different wines and every subscriber will receive 48/72/96 different wines over the course of a year.

Every case will contain at least one sparkling wine and several red and white wines ranging from lighter to bolder that match different kinds of food. Some wines will be simpler, everyday wines, while others will be suited for more special occasions.

Some sweet and fortified wines will also be included.

Like all food, every wine has its time and place. Cases delivered ahead of the summer are likely to include rosé and will be skewed towards lighter wines that better fit warmer weather. Cases delivered in the winter are likely to include fortified wines and are generally skewed towards more powerful wintry wines.

At least 10 of the 12 bottles in each case will be 750mL. Some wines are only bottled (by law!) in smaller formats, e.g. Tokaji Aszú in 500mL bottles or Vin Jaune in 620mL clavelins. Janice might also decide to occasionally include a smaller premium bottling where a 750mL bottle would break the budget.

All chosen wines will be ready to drink, but most will have an ability to age for several years, so you don’t have to rush. Each case will include at least one bottle that can be drunk now but will improve further with age. Each wine will also come with an estimated recommended drinking window. You can also access the associated content any time you want.

Sustainability, flexibility and predictability. The largest component of wine-related emissions is in shipping and logistics, and shipping double the number of 6-bottle cases roughly doubles the carbon output associated with that. It also costs roughly twice as much.

The 4-case ships in March, June, September and (early) December. 6- and 8-case subscriptions add additional cases in between. Delivery windows will not overlap with periods when many are away on holiday. Specific delivery weeks will be communicated at least 3 weeks in advance.

In case of freezing or hot temperatures that might harm wine, deliveries will be delayed by a week or so to maintain the highest levels of quality assurance for all customers. Extreme weather is rare in Denmark, but a case sitting outside at -5ºC for a few hours can lead to wine freezing. On the other hand, if it’s 27ºC outside and the sun is shining on a delivery van all day, the inside gets very hot.

Absolutely. While wine storage conditions are very important if you want to keep a bottle for years or decades, keeping wine at typical room temperatures for a few months or even a couple of years works perfectly fine.

A cupboard away from sources of heat (radiator, oven) is a good options. Indeed, Harry Potter’s childhood bedroom is a pretty perfect place to keep wine – away from sunlight, not exposed to external walls or heat sources.

The average retail price of bottles in each case will be over 250kr/bottle. That’s an average – there will be some more and some less expensive wines. As a rule, they will all be in the broad middle class of wine where the most interesting wines are to be found.

Sometimes. Some of the wines we will include are made only in small quantities and more might simply not be available. Contact us and ask about the specific wine – we can promise to always do our best.

Yes, this is for everyone interested in wine. Whether you have little experience with wine or a cellar with thousands of bottles, there will be a lot you can gain from this. With the first case in your subscription you will also get access to educational materials that will quickly bring you up to speed. Because you get wine and all the additional content delivered to your home you can take everything at your own pace.

No. It’s good to have reasonably good wine glasses, and there are certainly benefits to glasses that cost 300+kr/glass. However, I passed all my tasting exams using the previous iteration of these glasses at around 50kr/glass – and passed them all on the first attempt.

Find glasses that you feel comfortable with and that taper (narrow) toward the top to allow swirling and concentrate aromas.

You are an adult in, presumably, your own home. You can do whatever you’d like and you presumably know how much wine is reasonable to drink in one sitting.

Sadly we cannot. But you can arrange to collect wines in Copenhagen and transport them yourself – email us!

You can also click here t subscribe to ESSENTIAL, CURIOUS and COMMITTED  without entering a delivery address.

Contact us at finance@rootsvin.dk and we will arrange it.

Simply put, high discounts are only possible with high margins. We do not want to operate with high margins because lowering the quality of wines would limit Janice’s creativity in curation and subscribers’ experience. The alternative would be increasing the baseline subscription price, which would make the experience less accessible to many.

Initially everything will be in English in order to maintain a personal connection and avoid the use of AI.

However, if sufficiently many subscribers ask for Danish translations of written materials and Danish subtitles, we are open to having them translated (by a human).

Yes, subscribers will always be able to submit questions. Webinars will also be recorded and made accessible exclusively to subscribers.

That’s about the same amount of wine as the average adult in Denmark consumes. It stands to reason that wine enthusiasts consume more wine than the average (while consuming less other alcoholic beverages) and that most people will share bottles with others.

To put it differently, it is a hair less than a bottle of wine a week.

Email us and we will get back to you. We might even list your question in the FAQ.